Did you read it?
Now you're probably wondering why I titled this post a sign of the coming rapture.
Well, because it's about the promotion of two studio executives Doug Belgrad and Matt Tolmach at Sony/Columbia Pictures, but it's not that they're getting promoted that's the sign of Armageddon, but why they're getting promoted.
They've earned the promotion from merit.
In Hollywood that's the equivalent of the lion lying down with the lamb, the skies raining blood, and people paying money for a sex tape starring Ernest Borgnine and Amy Winehouse. (Trust me, there are no takers)
During their tenure running production at Sony they racked up an impressive string of money makers from big budget tent-pole flicks like Casino Royale, and the Spider-Man trilogy to smaller budgeted flicks like the feel-good hit The Pursuit of Happyness and the gross out juvenalia of Superbad.
This shows that Sony/Columbia is bucking the trends that seem to be dominating Hollywood these days. While other studios race to out-Shaye New Line by putting out movies that repulse and/or insult audiences and calling them "art," or hurling huge money at little movies, Sony is aiming to give the audience movies that they can connect to.
While other studios are viewed by their parent-companies as convenient places to hide money, and dodge taxes, Sony seems interested in running a real studio with the business plan of making movies that make money.
Which is probably why the company's been doing so well lately, while all the other studios are suffering.
I wish them good luck at Columbia. When someone beats the "top turd in the toilet bowl" system that populates Hollywood with executives who have reached the top spots through cut-throat politicking above ability, it's a rare and incredible event that should be noted and celebrated.
Did I just do a post that said nice things about Hollywood executives?
If that's not a sign of the rapture, I don't know what is?