Despite a recent uptick in movie-going over the past year things still aren't all sunshine and unicorns for the movie business. Middle age movie going is dropping and the young people who do go to movies usually spend their time using social network apps on their phones talking about everything and nothing at the same time. Meanwhile, the major studios continue to slash their own costs, chiefly by tossing producers out of their cushy in-house deals and into the wilderness, while giving the precious green light to fewer and fewer projects, with the trend being for having bigger and bigger budgets per project.
When those big budget projects are released they're usually given a 2,000-3,000+ screen saturation release, which means that if they tank, then theatre owners are stuck with empty seats, and thin odds of getting something to replace it with any due speed.
This isn't good for the theatres. Especially the loss of the mature-adult audience, since they're the only people likely to have any real amounts of disposable income for the next 20+ years. Here are the reasons why the older people aren't going to the movies...
1. THE MOVIES: This is not just the fault of the big dumb movies being targeted to teenagers and kids, the so called "mature" and "intelligent" fare bears some of the blame. Most films geared towards adults aren't really marketed to adults in the general populace, but to awards voters. The average adult moviegoers sees all the campaigning and think that's it's really not worth all the...
2. INCONVENIENCE & EXPENSE: Back during the Golden Age of movies most people lived within walking distance of their local movie theatre, and you could buy tickets and snacks for two for less than the cost of a can of soda today.
Now things are totally different. Most people live in suburban communities. They need to burn expensive gas driving to the nearest multiplex, pay for parking, buy tickets, buy snacks, and find a seat where the glare from the phone-screens of the texting teenagers won't disturb them and then have to sit through not just previews, which can be entertaining in their own right, but goddamn commercials before they can see the damn movie.
Why bother when you can stay home and enjoy...
3. COMFORT, CONVENIENCE, & PRICE: Face it, big screen TVs, and modern sound systems can match theatres very well these days, and they come with the extra bonus that they can be set to levels you're comfortable with, you're sitting on your own comfy couch in your pyjamas, and the popcorn and sodas didn't involve getting a mortgage to pay for them.
Then you can watch movies on specialty cable channels, buy or rent DVDs and/or Blu-Rays, or use a streaming video service like Netflix or Amazon, both of whom are developing their own original content. All can be obtained with just a fraction of the cost, and none of the hassle of going to a movie theatre.
Can theatres turn around these trends and somehow save going to the movies as a social experience?
I honestly don't know.