There was a time when the people that make movies would talk about how their film was going to fill theaters, break records, and teach the world how to love again. Nowadays the trend seems to be to rush to make excuses as to why the film flopped even before its released.
Case in point: The movie Brothers, starring Toby Maguire, Jake Gyllenhaal, and Natalie Portman. It's directed by Jim Sheridan who had a breakout critical success with My Left Foot, and right now Sheridan is rushing to explain why the film is going to fail at the box office.
Basically, he blames the audience, and I quote:
"I think the American people just don't think there is a war on, so why should they have to go to a movie about something that doesn't exist? Their state of denial is hard to overcome," Sheridan said.