Discovery Networks the parent company of the Oprah Winfrey Network is going big when it comes to the debuts of Oprah Winfrey's flagship show and Rosie O'Donnell's new talk show. Here's a relevant snippet of the press release...
(Los Angeles, CA) – OWN: Oprah Winfrey Network announced today that the premiere episodes of the new OWN series “The Rosie Show” and “Oprah’s Lifeclass” will air concurrently across five Discovery Communications networks when the series debut on Monday, October 10. Joining OWN in airing the premieres will be TLC, Investigation Discovery, Discovery Fit & Health and Planet Green.“The Rosie Show” will air at 7:00 p.m. ET and “Oprah’s Lifeclass” at 8:00 p.m. ET across the five networks.
Let me cut through the press/publicity baffle-gab to tell you what they are really saying.
Translation: (Los Angeles, CA) We at Discovery Networks have come to realize that the ratings for the Oprah Winfrey Network are really abysmal, and that we spent way too much money putting the damn whole thing together. So we're going to cram the whole dismal mess down your throat in the vain hope that you're going to actually fall for it. Xenu save us all, we really dug a damn deep hole for ourselves and Oprah seems intent on digging it deeper by spending even more of our money on producing Rosie O'Donnell's show which is guaranteed to be a ratings black hole.
So you have to wonder why Discovery Networks, which has so far been pretty successful in the world of cable specialty channels are betting millions of dollars on hyper-promoting a talk show hosted by a woman best known for thinking that her belief that "fire doesn't melt steel" proves that US government was behind the 9/11/2001 terrorist attacks.
And lets not forget her last attempt at a TV comeback, a variety show on NBC was cancelled before they got to the half-time commercial break.
Well, it's because of the planet Oprah Winfrey lives on.
It's not the same planet that people like you an me live on even though it exists in the same physical plane. This planet is much more ephemeral, ethereal, and exists free of the same laws of logic and rationality that we peasantry have to follow.
I call this planet Rich-World.
When you're citizen of Rich-World, especially a member of its elite within the elite, like Oprah, when you want something, you get it. You also get it right away, and anyone who dares attempt to deny or question what you want does so at the peril of their livelihood. Because they can make the social lives of the others in Rich-World, including your employer, difficult.
But, you ask, furrowing your brow in a feeble attempt to understand, you answered why Discovery would give into Oprah's demand, but that doesn't answer why Oprah would want to do unleash an inevitable wreck like The Rosie Show?
Well, Oprah is a smart woman, and she should know that most American viewers are turned off O'Donnell's antics, conspiracy theorizing, and foaming at the mouth at anyone and everyone who disagrees with her on any issue, but she doesn't.
That news doesn't make its way to Rich-World because it gets translated. You see where I translated the press release baffle-gab into real world English, news of Rosie O'Donnell's career missteps get translated into baffle-gab.
Because her conspiracy theories about the US government mass murdering New Yorkers and verbal outbursts involved a political party no one in Oprah's circle voted for, it was translated into "speaking truth to power." The failure of her post-truther-conspiracy projects was attributed to either the stupidity of network programmers, but more likely the stupidity of the audience for not appreciating her greatness.
Differing opinions don't pierce the veil of money and sycophancy that encloses Rich-World, so you end up with an intelligent person like Oprah Winfrey honestly thinking that Rosie's awesome charisma is just what her struggling channel needs.
Of course when decisions like this are made in Rich-World they will eventually meet the Real World, where the rest of us live in. When it happens, it's a violent clash, and a lot of money gets lost.
Not that it matters to the inhabitants of Rich-World, they usually have big parent companies like Discovery Communications to take the hit for them. They never face the consequences of their actions. Only the people laid off from the parent company and its shareholders do that.
So let's just sit back and watch the financial carnage.
It's bound to be more entertaining than the shows.