Yesterday saw a rather interesting development in the way movies are made. The long cancelled TV series Veronica Mars got a second chance at life, raising over $2 million for a feature film in 10 hours on Kickstarter.
For those who aren't familiar with the show I'll give you a quick history lesson.
Veronica Mars was the story of a titular high school student who follows in the footsteps of her father, an ex-sheriff turned private investigator, at first to solve the murder of her best friend.
The show was a critically acclaimed combo of teen drama and crime-busting, but it struggled to find a big enough audience on the equally struggling UPN, and its successor CW, and was cancelled after three seasons.
Ever since star Kirsten Bell and creator/producer Rob Thomas have been trying to bring the show back, chiefly as a feature film spin-off. The show developed a strong post-mortem fan-base thanks to DVDs and Warner Brothers agreed to help release a Veronica Mars feature film if Rob Thomas and Kristen Bell could demonstrate just how dedicated those fans were by raising at least $2 million from them on Kickstarter.
I think it's time we take a look at the PROS & CONS!
1. Fans might actually get what they want. This is pretty self explanatory, the fans want more, and this deal might get them more of what they want.
2. It's educational. Those same fans will be giving money to a massive multinational film and television company and will probably not see a penny of return on their investment. Now they'll know what happens to a lot big investors in the movie business.
1. Death by expectations. If this movie is not beyond perfection the fans could be in for a massive disappointment. It can't be just good, it has to be stupendous, or it will be judged a disaster. Remember, people tend to view their favourite cancelled shows through rose-coloured glasses, and those glasses get pulled off in the theatre.
2. Warner Brothers. The studio has pledged to help distribute the film, but we all know that there are contractual obligations, and contractual obligations. If Warner Brothers doesn't think they're going to get a blockbuster level of return on their investment with this movie, they could dump on DVD, or cable TV, or they could cancel the project completely, and claim the $2 million was spent on developing a project they ultimately declared a write off.
Anyway, I wish the filmmakers good luck, and maybe create a new method for cult level filmmaking.