Monday, 31 March 2014

Hollywood Babble On & On #1132: Random Forebodings?


The box office for Darren Aronofsky's non-Bilblical Biblical epic Noah has been very good for the opening weekend raking in about $44 million domestic and $50 million internationally. Now Hollywood is thinking that it's a victory for the film which sparked some controversy by, according to some reports, removing most of the involvement of God and religion from the Biblical tale, replacing them with CGI monsters, which strikes me as akin to making a Batman movie where all you see is Alfred doing chores.

But that's an argument for Biblical scholars and Hollywood folks to have, what I'm here to talk about is whether or not the movie has legs. Or in the case of Noah: sails.

You see "legs" is old school theatrical talk for a show's ability to pull an audience over time. One way is to gauge word of mouth, like a film's Cinemascore rating, which in the case of Noah is an unhealthy "C."

That means that while audiences are flocking to the opening weekend, they are leaving the theatre unsatisfied at best, and will most likely not recommend the film to other potential ticket buyers.

That doesn't bode well for Noah, which cost about $125 million to make, and at least 2/3s of that amount to promote and release. Add that to the fact that on-average the distributor gets about 50¢ of every domestic dollar, and anywhere between 25-40¢ of each international ticket dollar, depending on the territory, and you have a potential problem.

Noah is going to need to maintain that opening weekend momentum if it's going to turn a profit. The reports of audience dissatisfaction don't bode well for that, and for its future home-video revenues.


The Shituation Situation from Jersey Shore is getting another reality show.

That crew are like herpes, you never truly get rid of them as long as TV execs have zero imagination and they have unlimited greed.


Colin Farrell is signed up to do the movie The Lobster, about a dystopian future society where if you don't find your true love by a specified time you're turned into an animal. Most likely a lobster.


It's a dystopia, we don't need reasons!

Is it just me, or does the combo of Colin Farrell, and a romantic-adventure story with a surrealistic premise seems like a rerun of the fiasco surrounding A Winter's Tale?

No comments:

Post a Comment